Carpenter Co. to develop branded line with National Sleep Foundation
April 20, 2010,
Richmond, Va. – Carpenter Co. has joined with the National Sleep Foundation to develop a branded line of pillows, mattress toppers and mattress pads.
Every Foundation-branded product produced by Carpenter will include the organization’s education materials outlining how consumers can improve their sleep. The products also will be independently tested for comfort and support.
“Americans trust the National Sleep Foundation brand as an authoritative voice for sleep information,” said Dan Schecter, vp of sales and marketing, Carpenter Co. “It’s a natural partnership.”
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