Lord & Taylor names Adams chief marketer
April 17, 2008,
New York – Independent department store chain Lord and Taylor has named Roger Adams to the newly created position of svp and chief marketing officer, reporting directly to president and ceo Jane Elfers.
Adams will build on the Lord and Taylor re-branding campaign, launched by the 47-unit retailer last fall. Under Elfers’ guidance the company has been upscaling merchandise assortments, improving in-store services and amenities, revamped brand packaging and begun an overhaul of its online space. The retailer plans to add home and jewelry departments, leveraging the expertise of Fortunoff, which was acquired by Lord & Taylor’s owner earlier this year.
Related Content By Author
TEN Collection Wows High Point Market
Home Textiles Today eDaily
Most Viewed Articles
See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs. Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.