1888 Mills touts USA-made towels
March 18, 2011,
At the New York Market - As the last domestic manufacturer of towels left in the United States, 1888 Mills said it has the advantage over many of its competitors amid the current cotton price crisis.
"Our ‘Made in the USA' message has height and awareness with retailers," Fulton Allen, president, told HTT.
The strategy is working, Allen noted.
"We're getting a lot of interest from retailers for our Made in USA goods because we're the only ones left, really," he said.
Also a point of distinction for market, he continued, is 1888's licensed collections with Clorox for anti-bacterial and anti-microbial kitchen textiles and its newest line with Coca-Cola for recycled fiber made goods.
"Our brands are also our focus," he said.
Related Content By Author
TEN Collection Wows High Point Market
Home Textiles Today eDaily
Most Viewed Articles
See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs. Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.