ARG Report: Shoppers holding off until last minute

Charleston, S.C. – A telephone survey conducted over the weekend by America’s Research Group on UBS concluded that holiday sales could be lower than last year.

Among consumers that were not shopping, 95.1% said they will wait until Dec. 24 in hopes of finding more deals. They’re looking for discounts of 60% to 70%, according to the ARG.

“More shoppers are waiting for better deals and stores just aren’t giving them big enough discounts,” said Britt Beemer, ceo and founder of ARG.

Just 3.82% of parents said they have finished shopping for their children’s gifts.

Shoppers boosted their spending at Walmart, JCPenney and Kmart. The survey of 1,000 households found 27.6% of consumers said they spent the most at Walmart, up from 25.7% in 2008. Nearly 10% (9.9%) spent most at JCPenney compared to 6.5% last year. The “spent the most” ratio for Kmart rose to 5.1% from 2.6% last holiday season.

Still, Walmart was a dominant force, with 72.2% of consumers surveyed saying they shopped there for holiday compared to 69.1% in 2008.

As the season began, Beemer predicted retail sales will decline 2.9% compared to last year. He has been within a half of 1% in forecasting holiday sales in 17 of the past 18 holiday cycles.

ARG and UBS will conduct a Christmas Retail Survey every weekend through the holiday.

 

 

Home Textiles Today Staff | News & Commentary

Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Research Store

Featured Video

Subscribe to
Home Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT November 2017 cover

See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs.  Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.  See details!