Messina and Zucker Bedding Bonanza

Michele SanFilippo, October 11, 2004

Messina and Zucker has moved into dec pillows in a big way with upwards of 70 new styles, while also offering new looks in bedding and sheets sets.

An extensive new line of decorative and fun pillows has been added in various fabrications and embellishments. Pillows feature reversible coordinates that mix and match to increase value and reduce selling space. About a dozen are available with matching throws. New looks include a faux-leather collection, microsuede-patch combinations, and silks and taffetas in a variety of reversible patterns.

The fun pillow collections include: Bright Lights, soft and squeezable pillows in fashion brights, checks and stripes; Nappy Pals that open up into nap pillows for children; Fun-A-Muls, a novelty animal-shaped pillow collection. Featured animals include happy frog, cuddly pig, huggy chicken, happy crabby and snuggle swan. A full line of fashion futon covers in bold solids and casual prints and geometrics are also available

“We feel that decorative pillows are a growth area and natural adjunct to our bedding business,” said Clyde Zucker, company president.

The company's approximately 30 new fashion bedding offerings feature bold stripes, mid-tone geometrics, plaid and dots in various styles and colors in a variety of fabrications and combinations. The new styles will include: Tatina, Renee and Wendy.

Tatina features a luxury printed satin with embroidery; Renee is a luxury satin and suede combination with buttons and embroidery; and Wendy is pieced satin and taffeta with buttons and embroidery. The looks are being offered in comforter sets and bed-in-a-bags with 220-count cotton-sateen sheeting. In addition, 15 new prints have been added to the bed-in-a-bag program. There are also six to eight new colors in microfiber comforters.

The company is also adding six colors to its basic 200-count luxury percale solid-color sheet program. Eyelets in both 200-count and luxury 310-count are among the expansion, as well as 310-count all-over-jacquard sheet sets, 500-count sateen sheet sets with jacquard hems, and 600-count woven-stripe-sateen sheet sets. A 1,000-count two-ply sheet set will also be added.

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