Tommy, Pillowtex take bedding Back-to-School

Brent Felgner, Marvin Lazaro, April 15, 2002

AT THE NEW YORK MARKET Tommy Hilfiger Home has unveiled a new utility bedding program produced by Pillowtex with an initial emphasis on Back-to-School.

The fashion line, which will continue to be manufactured by Revman Industries, has also been augmented with several new and beds. For the Back-to-School collection, denim is the focus as a duvet cover and sham made from pieced, colored denim was introduced. Also new for the Back-to-School collection are the Floating Flag sheets, with a denim colored background and small Hilfiger signature flags, a pieced Flag shower curtain and Flag shower curtain hooks. Also for the bath is the Tommy Tartan shower curtain, Denim tissue holder and wastebasket and the Academy jacquard towels, offered in red, white and blue.

Offered as an ensemble is Crazy Daisy, which is adorned with bold, pop art-inspired flowers of fiery orange and red on a field of pink for the comforter face. The face also provides a twist, as the flower outlines glow in the dark. The top-of-bed is complemented with touches of denim; red sheets with a pattern of white dots and tiny H's; and red-and-white graffiti.

New for the Hilfiger signature collection are the Emily and Huckleberry Corner ensembles. Emily uses a comforter and shams with sun-bleached pink and blue flowers on climbing vines of green on a background of tiny TH's, while oxford stripes, a soft yellow plaid and a sheet of pale blooms on a seafoam background complement the bright, packed blossoms of Huckleberry Corner.

Capping off the fashion introductions are Meadowcroft and Hunter House for the Crest Collection. Meadowcroft's comforter face features a rich floral on a background of midnight blue while the reverse is a deep blue shirting pinstripe. Red, navy and cream braided cord finish the sophisticated look. Rounding out the ensemble are 400-count sateen pima cotton sheets in a paisley pattern in blue, brown and garnet. Hunter House is built on menswear looks in navy, hunter green, storm blue and ivory. A regimental stripe is paired with a Jacobean design, with the whole bed finished with braided cord and pima cotton sheets.

Following the lead of the fashion offerings, the utility bedding program is available in three collections: Tommy Hilfiger Crest, Tommy Flag Hilfiger and Varsity. The line is being manufactured by Pillowtex under a sublicensing agreement with Revman.

"The products in this line are really exciting," said Norm Savaria, senior vp and chief merchandising officer for Revman. "Pillowtex did a great job in emphasizing the details and differentiating the line."

For the Crest collection, a white goose down pillow and a gussetted pillow and a synthetic gussetted pillow are offered. Constructed from a 330-count woven jacquard with a woven Hilfiger crest and trimmed with gold sating piping, prices for the comforter start at $380 for a twin; $150 for the down pillow; and $45 for the synthetic pillow.

The Flag Hilfiger offerings — a white goose down comforter and down pillow, a synthetic/natural gussetted pillow and a feather pillow — are constructed from a woven 315-count jacquard for the comforters and 300-count for the pillows. Each have an interlocking Th design and red, white and blue regimental stripe cotton piping. Prices for this collection range from $30 for the synthetic/natural pillow and the feather pillows, $240 for the comforter and $120 for the white goose down pillow.

The Varsity collection offers the Flag pillow, with a 300-count woven jacquard cover and white goose down filling as well as a basic woven stripe feather pillow with a 260-count woven cover that has white goose feather filling. Prices here start at $90 for the Flag pillow and $25 for the woven stripe.

Also included in the Varsity group are 233-count Back-to-School bedding accessories, including body pillows, back wedges, reading pillows and comforters, all printed in classic stripe, flag and plaid designs.

A TH Basic Density Program, which is made up of three pillows, is also being offered. A soft, medium and extra firm support pillow, with prices starting at $25, are offered.

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