• Cecile Corral

Orian Opens 'Affordable' Segment

Orian Rugs is carving out a niche for itself in the affordable area rug category with the launch of two new USA-made collections produced at its Anderson, S.C. headquarter plants.

"We will be offering a lot of very affordable rugs," said Paul Sullivan, senior vp, sales and marketing. "We will be concentrating on an extensive grouping of rugs that could potentially retail for $79, $99 and $129."

Sullivan said the idea is to help "keep the market affordable" for shoppers who are strapped during these challenging economic times.

"It seems to be a fact that the retail rug business dropped 600,000 [units] in volume — that is obviously a cause of the economy. But it also shows that rugs need to become more affordable," he explained.

To answer to that theory, Orian has come up with two new 100% polypropylene collections that are domestically made.

Texture Weave is a machine-made product that also includes heat-set yarns for — as its name suggests — added texture. Designs are contemporary and transitional. "On a machine-woven vs. a tufted product, we can add more color and more style," Sullivan said.

The second new grouping is Urban Comfort, which Sullivan described as a flokati-like rug construction but sheared for "a slightly less dense" look. "I'd say it's like our fleece product, which has a 35mm pile height," he said, adding that Urban Comfort rugs are available in six solid color styles. Targeting younger customers who are decorating a dorm room or their first apartment, these rugs are set to retail for $99 for a 5-by-9.

Cecile CorralCecile Corral | Senior Product Editor, Home Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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