• Thomas Russell

Williams-Sonoma, Pottery Barn tap new leadership

San Francisco -- Williams-Sonoma Inc. has appointed David Jimenez as svp, visual and store experience, for its Williams-Sonoma brand, and promoted three to senior vice president posts.

Jimenez previously served as vp for visual merchandising and store design at Hallmark. Prior to that, he worked at national retailers including Gap Inc., Restoration Hardware and Pottery Barn.

"At Williams-Sonoma we are committed to offering unique in-store experiences to our customers. David is the right person to drive this focus and will lead us toward new innovation and continued growth for the brand," said Janet Hayes, president of the Williams-Sonoma brand.

Peter Sassi has been appointed svp, stores, for the Williams-Sonoma brand. He is being promoted from svp, inventory management - a post he held for the past 10 years.

The company described Sassi as a "vital partner to the stores team, demonstrating a passion for engagement with field management and a strong understanding of the Williams-Sonoma customer."

Jeff Howie has been named svp, inventory management and finance of the Williams-Sonoma brand. A 10-year veteran of the business, he was most recently svp, inventory management for the Pottery Barn Kids and PBteen brands.

John Trifoso's current role as svp, Pottery Barn inventory management, is expanding to lead the inventory management teams for the Pottery Barn, Pottery Barn Kids and PBteen brands.

Noted Sandra Stangl, president of the Pottery Barn brands: "John has been with the company for nine years and has led the Pottery Barn inventory team through a period of unprecedented growth. This move to consolidate inventory for the Pottery Barn brands will enhance the company's ability to meet customers' needs at every life stage."

Thomas RussellThomas Russell | Associate Editor, FurnitureToday

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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