BBB site revamp goes live

Retail Editor 1, Joan Gunin, August 26, 2013

Union, NJ - Bed Bath & Beyond's strategy to enrich its multi-platform shopping experience has taken another step forward with the relaunch of its ecommerce site.
The site encourages visitors to create an account to receive personalized shopping recommendations, create wish lists, review prior purchases and speed checkout. "The more you shop, the more personalized the selections!" the site promises.
Bed Bath & Beyond has also loaded the site with more content. Product guides are organized by room, with multi product categories broken out for each. There are also xxx fuide and baby guide. In addition, the site allows consumers to shop from several eCatalogs, including recent circulars and product-specific books including a catalog devoted to jewelry and another devoted to coffee.
The landing page for bed and bath features Kenneth Cole Reaction, an exclusive. The collection includes bedding, bath, dec pillows, rugs, diaper bags, messenger bags.

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