Hightex Becomes Highcraft

Hightex USA, the North American arm of the Chinese mill/cut-and-sew operation, Hightex, has changed its name in this country to Highcraft International Inc.

Brad Harper, vice president of sales for the division here, explained that the name change was due to similarity with another exhibitor at Showtime in High Point, N.C. The exhibitor, Hi-Tex Inc. is the parent of Crypton Super Fabrics.

Harper noted that Hi-Tex had been using the name in the United States prior to the Chinese company's arrival and the change was made to eliminate any confusion. Hightex will continue to be the company's name globally, he said.

Highcraft International, which will be showing in the Suites at Market Square during Showtime next month will launch 180 new patterns, Harper said. “We had a wonderful reception during the July Showtime, and these new fabrics will show more of the breadth of our line.”

The company will open a 2 million square foot cut-and-sew operation by the end of July to accommodate its bedding and furniture operations as well as a printing and staging facility, Harper added.

Research Store

Featured Video

Subscribe to
Home Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT November 2017 cover

See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs.  Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.  See details!