MindsInSync revs up
September 5, 2012,
The company has also bolstered its executive team and is broadening the product categories in which it does business.
"There is very much a focus on R&D and product development here," said Charles Gaenslen, who joined the company in May 2011 as chief strategy officer. He was most recently chief operating officer and executive vp, Welspun USA and prior to that was Bardwil Linens' cfo.
Industry vet Jeff Kambak came on board in August 2011 as vp of national sales for the U.S. market.
The original business may have been built around a single mat, but at market MindsInSync will show kitchen textiles, bath accessories, area rugs, decorative pillows, outdoor cushions, pet accessories, back-to-school items and infant and children's products.
Its inaugural brand remains an exclusive at a big box specialty retailer. But MindsInSync is pushing forward with its own brands: Habitude for home textiles, Aquatopia for children's goods and Buddy & Friends for pet accessories.
"Our R&D team has a mandate not to work on a product unless it is innovative," Gaenslen told HTT. The differentiator for pursuing a product design, he added, "is that it should justify a patent application."
Related Content By Author
TEN Collection Wows High Point Market
Home Textiles Today eDaily
Most Viewed Articles
See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs. Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.