Target extends licensing lineup with Amy Coe

Minneapolis — Although it recently dropped short-lived partnerships with designers Philippe Starck and Todd Oldham, Target Stores is still forging designer deals. The latest: a new partnership with designer Amy Coe for a line of baby bedding, blankets, and nursery home accents.

The exclusive Amy Coe line, which will fall under the personal direction of the children's bedding and accessories designer, is scheduled to be available at all Target stores in January.

The mix-and-match collection will offer bumper pads, sheets and duvets in complementary circus-themed print, floral, plaid dot and diamond prints. Home accessories for the collection will include lamps with fabric shades, wallpaper borders, chenille blankets, diaper bags and a stuffed elephant toy. Prices will range from $3.99 to $39.99.

"Good design should be available to everyone," said Coe. "The collaboration with Target will allow us to reach many new groups of design-savvy families."

Home Textiles Today Staff | News & Commentary

Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Research Store

Featured Video

Subscribe to
Home Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Most Viewed Articles

CURRENT ISSUE

HTT November 2017 cover

See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs.  Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.  See details!