Soft-Tex acquires Natures Rest license
September 9, 2009,
New York – In its second such deal in two weeks, Soft-Tex announced it has licensed the Natures Rest brand for several bedding categories.
“We are very excited about this latest opportunity as it will allow Soft-Tex to better service North America in a growing market segment of all Natural Latex, Down, and Feather Filled bedding products,” said O’Connell.
The new product line will be featured at the New York Home Fashions Market, which begins Sept. 14.
In early September, Soft-Tex signed the license with the Sona Anti Snore Pillow. Other licenses include Therapedic, Royal Velvet, Sensorpedic and HealthGuard,
Related Content By Author
TEN Collection Wows High Point Market
Home Textiles Today eDaily
Most Viewed Articles
See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs. Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.