• Cecile Corral

JLA Rugs Widens Holiday Line

JLA Rugs, which last month marked its first year, has created its second generation of Santas, reindeers, penguins and Christmas trees for two new holiday accent rug constructions.

The first line — with 25 washable hand-hooked rug patterns and six washable printed acrylic patterns — launched when JLA Home's rug unit formed in November 2006.

Gary Shafran, vp, explained: “Last year it was harder to do this since we started in November. We showed most of our Christmas rugs at the February market and we did get some nice size orders. But for this year, we were able to start selling them in November with everything we needed ready — catalog, pricing and samples — and we've been able to go out there and do previews with major retailers.”

The two new constructions: a higher-end line of machine-washable hand-tufted and hand-carved rugs in soft acrylic yarn; and an opening price-point machine-washable printed nylon with latex backing.

JLA Rugs positions the accent group under a “good-better-best” bracket:

  • “Good” rugs include nylon printed latex-backed rugs set to retail for less than $9.99 and the printed acrylic pieces poised for a $9.99 ticket;

  • A hooked line for specialty and some department stores;

  • The “best” set is the tufted collection — “this will be a step up from a basic hook rug,” Shafran said.

Designs include 20 from last year — 10 printed acrylic and 10 nylon – and 50 new models that also include several made for pet uses — the latter available in hooked rug styles.

“We've taken some designs that have done very well within our pet rug offerings and we've changed the colors and some of the themes for Christmas,” Shafran said. One example:a dog design with the pet wearing a Santa hat on a ground in red, green and gold.

Cecile CorralCecile Corral | Senior Product Editor, Home Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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HTT November 2017 cover

See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs.  Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.  See details!