Bardwil taking Lenox into bath
March 11, 2004,
NEW YORK — Bardwil Linens will enter the bath towel category under a licensing agreement with tabletop and giftware brand Lenox, for which is already produces a table linens line.
"Our thinking was — with the timing of the whole Royal Velvet towel line leaving the market combined with the strength of the Lenox brand plus our sourcing capacity overseas — it only made sense for us to expand our Lenox line with bath towels," said Nancy Kristoff, Bardwil's president of sales and marketing.
Helping Bardwil enter the bath towel category is Meg Connolly, who was appointed to the newly created post of vice president of the Lenox bath division. Connolly most recently worked for WestPoint Stevens in its global sourcing operation for bath towels. But she spent most of her career at Pillowtex as division vice president of sales and marketing of the Fieldcrest Cannon division, helping build its Charisma, Royal Velvet, Fieldcrest and Cannon brands.
Related Content By Author
TEN Collection Wows High Point Market
Home Textiles Today eDaily
Most Viewed Articles
See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs. Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.