Sferra Launches New Web Site and Packaging

Company Seeks to Strengthen Brand Identity

Michele SanFilippo, May 9, 2005

New York — Sferra Fine Linens is revamping its brand identity with a new Web site and packaging.

The company will embark on a rebranding campaign to strengthen its visual brand identity with the launch of a new brochure-style site for its retail partners and customers. Sferra previously unveiled a redesigned logo and product images.

The new site will allow consumers to see available products featuring visuals and details such as close-up imagery, color specifics and dimensions.

Sferra's rebranding also extends to its packaging with an updated look, featuring new signature colors. According to company officials, a traditional truffle color accented with a stripe of persimmon will be used. Completing the packaging is Sferra's trademark lace ball, which is embroidered onto each product.

Sferra's strategic rebranding efforts are part of an overall campaign promoting brand cohesion that reflects the company's new design direction and expansion.

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