Ebony magazine to enter home through Dan River license

New York — Johnson Publishing Company, home of EBONY magazine, has forged an alliance with Dan River to create bed and bath products for the newly developed Ebony Home brand.

While both parties are still finalizing design boards, Dan River hopes to show print and woven bedding during the upcoming New York Home Textiles Market in August, according to Susan Meek, Dan River’s vp of licensing and marketing. Orders will be ready to ship four months after placement, with a target retail debut of spring 2007.

“Right now we’re looking at four beds in a modern collection, four in traditional and four in a luxury collection,” Meek said.

Ebony Classic featuring modern and luxury looks are positioned for mid-tier, department and specialty stores. Ebony at Home aims for the mass market.

The target customer is 21- to 45-years-old, “fashionable but not trendy,” Meek said, “educated and accomplished.”

The deal marks the Johnson Publishing Company’s first foray into the licensing arena. While Ebony Home will build on the company’s long history and expertise in marketing to various demographics of the African-American market, Ebony’s licensing division plans to develop products that appeal to a broader cross section of Americans, according to a company release.

Home Textiles Today Staff | News & Commentary

Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Research Store

Featured Video

Subscribe to
Home Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT November 2017 cover

See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs.  Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.  See details!