Mascioni Enters Finished Bedding
March 21, 2006,
New York — Mascioni, the Italian company noted for its high quality printing and finishing of decorative and bedding fabrics, has entered into a new business: private label finished bedding.
Ludovica Bonetti has joined the company here as head of private label development. Most recently with Italian luxury bedding maker Bellora, Bonetti is working with retailers such as Crate & Barrel, Restoration Hardware, Design Within Reach and Cuddledown.
“We are 100% Italian-made unless some pieces of a bed are outsourced by the retailer,” Bonetti said. Mascioni works only in terms of whole bed ensembles, not sheets or comforters alone.
There are minimums, she said: 5,000 yards for an opening order, 1,000 yards for reorders. While the program is still developing, with a goal of up to 20 customers, “we are looking into developing a bath program at our customers’ request, using our experience from the hospitality business.” she added.
The company continues to emphasize its core fabric business as well as its three-year-old hospitality business.
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