Home Textiles Today - June 9, 2003

JCPenney is looking at its private and national brands to offset competition in commodity products for its home lines, especially home textiles. In addition, said Charlie Chinni, executive vp, home, fine jewelry, and family footwear, "we have some strong differentiators — our tri-channel merchandising, custom decorating and our dominant window business — in our home textiles business.

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