Home Textiles Today - February 3, 2003
Features
New Kmart ads redirect customers to open stores
Kmart is launching a nationwide advertising campaign intended to roll over customers from its 326 closing stores to units that will remain open — easing the transition and, not incidentally, intended to stave off competitors' incursions. The "Savings Are Here to Stay" campaign began on Sunday, as the process of shuttering the stores gets under way.
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